burberry social retail

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burberry social retail*******British luxury house Burberry has taken the wraps off a trailblazing social retail store in the heart of China's technology hub Shenzhen as it makes a play to attract . Burberry is hoping its first “social retail” store in China’s tech capital Shenzhen will help build stronger ties with some of its most . The retail concept, unveiled on July 31 in China’s tech hub Shenzhen, is Burberry’s first step in an exclusive partnership with Tencent, the owner of WeChat, and . Retail. Burberry transforms customer experiences through digital innovation. January 19, 2021. By November 2020, more than 138,000 visitors experienced Burberry's new social retail store, according to .Burberry social retail store Burberry announced luxury’s first social retail store in China’s technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail .Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. A store of tomorrow for today that connects and rewards our community as they explore in person and online.

Retail. Burberry transforms customer experiences through digital innovation. January 19, 2021. By November 2020, more than 138,000 visitors experienced Burberry's new social retail store, according to .

The new social retail store is a testament to Burberry’s desire to push boundaries through innovation and creativity. It was designed to create the first ever luxury social retail store, creating a digitally immersive retail .Burberry has opened the doors of what it describes as “luxury’s first social retail store” in Shenzhen, China. The store, opened on Friday, aims to “blend the physical and social worlds” - a concept the British luxury label has been progressively exploring.

On Friday, Burberry unveiled a shiny new store in Mainland China — its 63rd in the region. Located in the booming tech hub of Shenzhen, this is luxury’s first-ever “social retail” store, according to the brand. Burberry’s new store in Shenzhen integrates social media in a way that goes far beyond the average dressing-room selfie. Burberry’s partnership with Tencent, which aims to develop social retail in China, only promises a future where shopping is no longer just about the clothes. Like much of our lives, it has become about accumulating social currency, winning fleeting rewards and seeking instant gratification. Header photo credit: Burberry

Burberry has announced luxury’s first “social retail store” in China’s technology hub Shenzhen, blending physical and social media worlds into a digitally immersive retail experience in what the brand describes as “a store of tomorrow for today.”. The store is powered by Tencent technology and opened in the new Shenzhen Bay MixC .

Hong Kong set the standard for retailing in Asia, says fashion label Burberry’s CEO, but Shenzhen in southern China, with its mass of tech workers under 30, is the place to chart its future with .

Marco Gobbetti, Chief Executive Officer at Burberry commented: “Social media is becoming such an important part of the luxury customer journey, particularly in the inspiration phase, and retail needs to keep pace with this. Continuing our history of innovation, we wanted to explore the connection between these touchpoints by merging .Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. A store of tomorrow for today that connects and rewards our community as they explore in person and online. Burberry refers to this as ‘social retail.’ At its core, the social retail concept is a store based around the idea that our offline and online lives are intrinsically linked. Burberry’s .

This vision is on display in Burberry’s first “social retail store” in Shenzhen China which opened in 2020. Since China represents 40% of Burberry’s sales it was a natural place to test a new concept like a “social retail store”. Another part of the rationale for opening a store like this is while consumers spend a lot of time . Shoppers will also be given an insight into the brand’s history via the Trench Experience, focusing on Burberry’s famous trench coat. “More than ever before, I think customers, especially the younger .

High-end fashion brand Burberry has teamed up with Chinese internet giant Tencent in an interactive shopping experiment that aims to blend the brick-and-mortar storefront with social media, to create a first-of-its-kind, immersive retail experience.. Their first collaborative effort was launched last Friday in the tech hub of Shenzhen, and is . The new social retail store reflects Burberry’s pioneering history of firsts and ambition to continue to push boundaries through innovation and creativity. It is a unique space to test and learn, where we can trial innovation that can be expanded to the rest of the Burberry network in China. Source: Burberry

Burberry will open what it calls luxury’s first “social retail store” in partnership with technology giant Tencent in Shenzhen, China, on July 31, according to reports from Retail in Asia and Marketing Interactive.The companies first entered into an exclusive partnership in November to announce the creation of the concept store, which . Burberry announced luxury’s first social retail store in China’s technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience – a store of tomorrow for today. “Burberry has always been a brand of firsts, built on a belief that creativity has the power to open spaces.

burberry social retail Burberry social retail store Burberry announced luxury’s first social retail store in China’s technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience – a store of tomorrow for today. “Burberry has always been a brand of firsts, built on a belief that creativity has the power to open spaces. The Shenzhen social retail store, which was originally supposed to open in April, is the high point of Burberry’s work in China this year and the concept could be rolled out to other locations .

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burberry social retail|Burberry social retail store